CHOSEN BY MATTHYS BOSHOFF
It speaks for itself; raw, vibrant, energetic, telling it like it is with beautiful textures, characters, chicken and goats. Most importantly the ad manages to show Africans dancing the way we really do - grooving at a party and not for soap.
ABOUT MATTHYS BOSHOFF
Matthys enjoys riding bicycles in the Karoo, dressed in pink. He directed Huggies The World's First Baby Marathon, which won a Grand Prix at the 2018 Loeries, and the short film Vlees Van My Vlees, which won Best Short Film at Silwerskerm 2016, among other honours. His debut feature film is coming soon.
'THE DOUBLE SIDE' ACCOLADES
:: Editor's Pick, AdAge Creativity
:: Ad of the Day, The Drum
:: Client: Smirnoff
:: Agency: 72andSunny Amsterdam
:: Director: Martin Krecji
:: Production company: Stink Films
:: Location: Ghana